The 4th Annual MUSIC + TASTE FEST Weekend, powered by Truu Colors Entertainment and HoeWell, kicked off on Friday, August 16, 2024, with an electrifying Back 2 School Celebrity & Influencer Basketball Game at Core 4 Atlanta. The event attracted a star-studded roster of celebrities and influencers who took to the court in a spirited game that entertained fans and media alike. Doors opened at 6 PM, and by 7 PM, the game was in full swing, delivering an exciting start to the weekend festivities. With a packed house, the energy was palpable, setting the tone for the rest of the weekend.
Saturday, August 17, 2024, saw the festivities move to REC ATL in Lilburn, GA, where the HoeWell Pool Party took center stage. Hosted by Nick Lavelle and his celebrity friends, the event was a spectacular blend of music, entertainment, and summer vibes. Running from 3 PM to 9 PM, the pool party provided attendees with an opportunity to unwind, enjoy great music, and mingle with some of the hottest names in entertainment. The relaxed atmosphere, coupled with the high-profile guest list, made it a highlight of the weekend.
The weekend culminated on Sunday, August 18, 2024, with the highly anticipated Truu Colors Entertainment & HoeWell Celebrity Concert at UnderGround Atlanta. Gates opened at 2 PM, and the event ran until 11 PM, offering a full day of live performances from a lineup of top-tier artists. Notable performers included NoCap, Baby Drill, Sada Baby, and Layton Greene, among others, who delivered unforgettable performances. The concert was a fitting finale to a weekend filled with music, culture, and celebration, drawing in crowds from across Atlanta.
Throughout the weekend, attendees enjoyed more than just music. Sunday’s concert also featured food trucks, carnival games, and a variety of vendors, adding to the festival atmosphere. The combination of live music and additional entertainment options ensured there was something for everyone, making the event a true community celebration. The diverse array of activities and performances reflected the festival’s commitment to providing a unique and inclusive experience for all. Social media was abuzz with coverage of the weekend’s events, with important hashtags such as #Musictastefest, #Truucolorsmusictastefest, and #TheJamisonAgency trending across platforms. Mentions of key figures and organizations like @truucolorsmusictastefest, @truucolorsent, @itsnicklavelle1, and others further amplified the event's presence online. The strong digital engagement highlighted the festival’s impact and reach, extending its influence beyond the physical event.
The success of the 4th Annual MUSIC + TASTE FEST Weekend is a testament to the efforts of Truu Colors Entertainment and HoeWell, who once again delivered an exceptional series of events. From the celebrity basketball game to the pool party and the grand finale concert, every aspect of the weekend was meticulously planned and executed. The festival not only showcased top musical talent but also fostered a sense of community and celebration, solidifying its place as a must-attend event in Atlanta’s cultural calendar. As the weekend drew to a close, attendees left with memories of an unforgettable experience. The combination of high-energy performances, celebrity appearances, and community activities made the 4th Annual MUSIC + TASTE FEST Weekend a resounding success. With each year, the festival continues to grow, and this year’s edition undoubtedly raised the bar, leaving fans eagerly anticipating what’s in store for next year.
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